Behind the brand

About us

Striving for perfection, crafting our story

WhatsApp Image 2025-11-20 at 16.07.11

est. 2022

Our story

Bad Habits is a tattoo and piercing studio in Brașov, founded and curated by Dan Lica. Our story begins long before the doors officially opened. Once known as Obsidian Ink, the studio went through a complete rebirth in 2022 – new leadership, a new space, and a new vision that demanded more than a simple update. It required transformation.

The rebranding process reshaped every aspect of who we are: our name, our philosophy, our aesthetic, and the way we interact with the people who walk through our doors. Today, Bad Habits stands as a studio where artistry, technique, and atmosphere are treated with equal importance.

At Bad Habits Tattoo & Piercing, we focus on creating tattoo and piercing experiences tailored entirely to the individual. Every design is built from the ground up, blending the artist’s expertise with the client’s story. Precision, cleanliness, and creativity form the core of our work ethic.

Our space has been thoughtfully designed to reflect this approach. The lobby and boutique welcome you with a clean, contemporary aesthetic, while our work areas are equipped to meet professional standards of safety and comfort. We believe a studio should feel inspiring, inviting, and undeniably personal – never cold or intimidating.

We also believe that everyone deserves a safe and accessible environment. If you require special accommodations – such as a private session room, a wheelchair-accessible workstation, or additional support – please let your artist know in advance. We will always do our best to prepare the space according to your needs.

Bad Habits isn’t just a studio. It’s a place where ideas become artwork, where craft meets character, and where every client is treated with the respect and attention their story deserves.

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Our team

Meet the artists

Dan

Tattoo artist

Alex

Tattoo artist

Ramona

Piercing artist

Sergiu

Apprentice